You’ve probably heard you need a “marketing strategy,” but let’s be honest—that phrase can feel vague and overwhelming. Where do you even begin?

Here’s the good news: a marketing strategy doesn’t have to be complicated. In fact, the best ones are simple, focused, and rooted in purpose. When your marketing aligns with your values and vision, it not only reaches the right people—it feels good doing it.

Let’s create a marketing strategy that works with your calling, not against it.

What Is a Marketing Strategy (Really)?

Forget the jargon. At its core, a marketing strategy is just a plan that answers three key questions:

• Who are you serving?
• What are you offering?
• How will they find you?

That’s it. Everything else builds from there.

Insider Tip: Christa encourages clients to answer these questions on paper before touching any tech or tools. Clarity starts offline.

The Faith-Driven Approach to Strategy

As a heart-led business owner, your strategy should start with why—and that “why” is often bigger than profit.

Before you map out posts or promos:

• Pray for clarity and discernment
• Revisit your mission and vision
• Define what success means for you (peace? impact? financial freedom?)

Your marketing becomes far more meaningful—and effective—when it aligns with your purpose.

The Core Elements of a Simple Marketing Strategy

Let’s break it down into manageable parts:

1. Ideal Client Profile
Who are you trying to reach? What are their biggest struggles, goals, and desires?

2. Brand Voice and Message
What makes you different? What do you want people to feel when they engage with your brand?

3. Marketing Channels
Where will you show up? Pick 2–3 that make sense:

• Instagram & Facebook
• Google Business Profile & SEO
• Email newsletter
• Local partnerships or events

4. Offers and Promotions
What are you selling? When? How will you promote it?

Insider Tip: Christa’s “1-2-3 Rule” = 1 ideal client, 2 core messages, 3 marketing channels max. Keep it tight and focused.

How to Make It Work Without Overwhelm

You don’t need a 12-month calendar to start. Begin with a 90-day plan:

• What are your big goals this quarter?
• What actions will help you reach them?
• What resources do you need?

Use tools that feel intuitive:

• Google Sheets or a paper planner
• Canva for content creation
• Meta Business Suite for post scheduling

Batch your time. Plan content in one sitting. Set aside an hour for engagement. Protect your focus.

Common Strategy Mistakes to Avoid

• Trying to be everywhere – Spreading too thin leads to burnout.
• Skipping reflection – Data (and prayer) reveal what’s working and what’s not.
• Ignoring your gut – If it feels off-brand or misaligned, it probably is.

Your strategy should serve you, not stress you.

When to Bring in Support

If you feel like you’re spinning your wheels, that’s your cue.

The Nurture Engineer helps:

• Clarify your message and mission
• Build sustainable, soul-aligned plans
• Implement strategies that feel good and actually work

You don’t need a big agency. You need a wise guide with heart.

Encouragement for the Journey

A great marketing strategy is simply a map. Your values? They’re the compass.

You were called to serve others through your business. And with the right plan, your message will reach the people who need it most.

Plan with purpose. Show up with clarity. And know you’re never walking this path alone. Contact Us!